Hey friends, Andrew here – hope you’re well!
Facebook Ads have put many people off in recent years because the cost of these ads has risen, while Meta, the parent company, has shifted its focus to VR with questionable success.
However, a look at the industry stats for Facebook Ads paints a very different picture. Although the cost of someone viewing your Facebook Ad has increased (the CPM), the average cost of someone clicking your Facebook Ad has remained relatively stable over the last four years, at around 40 cents per click.
According to WordStream, the average Facebook user still clicks on 12 ads per month, and 78% of users in the United States have made purchases via Facebook ads.
That being said, it is definitely more difficult these days to create profitable ads. However, it can still be done – the solution to the challenge is creating an optimised ad that is personalised for the user, which is what we’ve been doing with our own ads here, but it’s something that surprisingly, most businesses still don’t do well.
So, in this comprehensive video tutorial, I’ll walk you through the best way to run an optimized Facebook and Instagram ad this year, covering everything from Ads Manager setup to creating the best video ads that will bring buyers to your business rather than the other way around.