I’m a business owner, content creator, creative and marketer. 

But I find titles unfairly box in people’s true ability and ambition.

It all started graduating from the University of New South Wales, where I worked across a couple of global marketing firms. 

A few years later, I had worked my way up the corporate ladder as a Senior Marketing Manager earning a 6-figure salary but I was sort of…unfulfilled. 

I genuinely felt I could do more and give more to the world.

Thankfully, the eCommerce store hit it off, and I was able to quit my corporate job in late 2019 – months before COVID hit. Yep, great timing.

Fortunately, it’s worked out far better than I’d imagine, partnering with awesome companies and consulting multinationals.

To this day, I do not think I’m particularly talented nor smart. Nothing came intuitively and I did not grow up with a silver spoon in my mouth.

I genuinely believe if I achieved what I have, there’s no reason you can’t. So we now teach the skills of digital marketing, eCommerce and content creation through Mastery, our education company.